National Lead Service Blog
Consumers experiencing economic hardships are at an all time high. There are discussions of "pulses" giving charge to a national recovery. Whatever may happen there are still millions of fiscally responsible consumers who during the past two years have unfortunately been reduced to living off their credit. Many of those consumers fell behind paying their bills and their credit was affected as a result. A large percentage of these consumers are now choosing to fix their credit. Our credit repair leads are generated from a number of places and from many different types of financial services related campaigns. Like any lead purchase, you must carefully choose where you spend your marketing dollars. All leads are not created equally. 
At National Lead Service our credit repair leads are carefully generated from our sub-prime and financial services campaigns. We have control over our own websites and the prospects that show interest actually go to the trouble of filling out our forms. These make for quality credit repair leads and well worth the money it will cost you from your marketing campaign budget.
Recently the FTC released new legislation limited how businesses can market and fulfill debt settlement customer's needs. In my opinion this will have a direct correlation to the increase of consumers opting for fixing their credit as opposed to settling it. Another factor I feel will have an effect on the credit repair industry are the lack of lending from the banks and the strict guide lines to qualify for a mortgage refinance or purchase.
In addition, we can tailor make credit repair leads campaign to filter out those prospects that don't fit your business model or criteria. This way you'll be even more certain of getting leads you can work with.
We have more than 20 years of marketing and loan experience at National Lead Service and we know our business. We know how to generate leads and you know how to fulfill your product. Our leads will always come to you fresh. If you purchase a large vintage credit repair lead order at one time you can control how often they are delivered and in what format just like the real time leads.
No matter what size campaign you launch with us you'll be in charge. We will assign an account manager to assist you in setting up and maintaining your campaign. Our experts know this business.
We operate in all 50 states and can offer you fully verified mortgage leads and credit repair leads. Our account managers will help you to get the optimum advantage from your lead campaign. Your ROI will be maximized with use of our high quality leads.
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National Lead Service Blog
Although it's obvious that you need debt management leads to keep your loan business rolling, what may not be so obvious is the need for quality leads. Spending a bit of money at the front end may prove to be more effective than paying less for leads and spending more on your follow up.
With excellent leads that are fresh and hot, you are much more likely to get that app filled out and in the pipeline. Our leads are fresh. We are one of the industry leaders in generating and delivering quality aged leads.
With over 20 years of collective experience in online lead generation, the principals of National Lead Service bring attention to the details that promote successful marketing campaigns. We can offer you our expertise and get you the best available debt management leads. We know how to market and generate leads. You know how to sell loans. This type of partnership creates a win-win situation.
Today's economy has created a tough financial climate for consumers. Many, in fact millions, of Americans are far into debt and don't know how to get out. 
They contact us through our websites and direct mail campaigns.
They are looking for help. We will pass their contact information along to you as well as their basic credit load information.
These are hand raising consumers asking to have lenders compete for their business. Many are overwhelmed with their debt situations and would be happy to hear from someone who can give them a way out. Most would rather fix their credit problems and get them under control before filing for bankruptcy. They are ready to take action or they want more information so they can make an informed decision. All of these consumers we are discussing own homes and most have the ability to still use the equity to pay off their debt.
You want to be the name they remember when they are ready to fill out an application for a consolidation loan or a mortgage loan refinance. Your continued communication with your prospects will cement that name in their mind so you will be the one that's thought of when they need to go forward with a plan.
It's commonly known in sales circles that a prospect must be contacted five times to know your name and feel familiar with it. The first contact can be monumental if you get too them quickly enough when they ask for information. Follow up with emails, email newsletters with informative tips on debt and credit, phone calls if they permit that, and even direct mail. By seeing the name of your company in so many forms and in so many venues you will be successful in getting your name known.
It's easy to set up an account with us to get those good leads. You can decide what levels of indebtedness you'd like to work with. You choose the state or states you want to work in or are licensed in. Our account managers will work with you to get the best results from your lead marketing budget.
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National Lead Service Blog
Internet mortgage leads could be the positive change you need for your business to improve your ROI metrics. Return on investment is the bottom line when it comes to deciding how your marketing budget will be spent. Typically inbound marketing is very expensive and the ROI isn't a guarantee. Dialing on consumer intent organic generated mortgage leads may be an alternative solution to waiting for the phone to ring.
By purchasing our marketing campaigns you'll see an amazing thing happen with your ROI numbers. Does 367% ROI sound like an almost impossible number? It isn't. It can actually be done.
Let's say you purchase 100 leads from National Lead Service. We will use a base price point of $15 per lead, totalling $1500 marketing investment. Assuming 2 of the 100 leads close at an average of $3500 profit per close, equaling $7000 total profit. The cost per funded loan (CPFL) is $750. The return on your investment in this case would be 367%. Your profit would be over three times what it cost you to run that lead campaign.
So you are a bit intimidated by those numbers even though they sound really great. Let's use a much more conservative and worst case scenario number and see what happens. Close just one of those 100 internet mortgage leads with a lower than average $3500 in revenue. You spent $1500 and came away with $2000. For a good salesperson that's an unlikely number of closed sales; it's very low. This is the state of today's market place. Long gone are the referral loans with rebates from the lenders on the back where brokers would make $7500 on average.
However, if you are good at what you do and you "pepper in" aged internet mortgage leads at a much lower cost point you can do very well still in this market place. It really comes down to picking up the phone, making the dials and offering the consumer a compelling product. We have several referrals of customers that are successfully calling upon aged mortgage leads and real time mortgage leads.
Our experienced staff will help you to set your campaign up to receive the optimum results. We'll give you advice when you need it and you can count on the leads we provide you with to be of good quality. We give our customers 5 days to return real time leads for bad phone #'s, no one lives that by that name and other legitimate return reasons.
Give National Lead Service a try. We stand behind our product, furnish referrals and offer a wide variety of payment options.
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National Lead Service Blog
Mortgage refinance leads are only as good as its source. If you count on the free lists of leads available you may find that your time will be spent in first trying to weed out the leads that even apply to your specific needs. Your leads should be geared to the niche that you work in.
By using leads from National Lead Service you'll be assured that your leads are relevant to the type of loan you are soliciting. This will mean a more solid response from potential clients and more sales in the ratio of leads to sales.
Call National Lead Service to get started today or fill out the account form on our website. You can ask questions if you need to know more before you open an account. You can get started right away if you know you need good leads now.
You will be assigned an account manager that will guide you through the process and get you moving in the right direction. If you are ready to begin calling and providing loan service to new customers you can have your first leads delivered to you today.
We will need some information about your license and contact information, as well as your choice of ways to fund your account. You will receive an email that will ask you to verify your ID by return email. That's al there is to it.
You can create your own account details or have your service rep do it for you. You can also work together to collaborate and come up with a unique marketing campaign. With the best results in mind you'll find that the campaigns we put together are really in your best interest. The return on investment (ROI) on a mortgage refinance lead is the bottom line for what you wish to accomplish.
If you spend $2500 on 100 of our good leads and out of the 100 leads you make 3 loans, you will have received a 780% return on your initial investment. Simply explained, the 3 loans you write can net you a $19,500 revenue. Since your initial investment was only $2500 you have received a 780% return. Not bad. This is a conservative estimate.
The estimated 3 loan closures are based on the fact that the leads are all good ones and they are all fresh. If you want to use an even more conservative estimate we can assume that you only close one sale of the 100. If the one loan paid you just $5000 you can then see that you will at least double your initial investment.
If you have a bit of talent in selling profitable mortgage loans and you are paired with very good and fresh leads, there is no reason you can't achieve a very impressive rate of success.
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National Lead Service Blog
Some clients of ours refer to Vintage Internet Leads as "aged leads," "aged mortgage leads" or "aged debt leads." Really either term is acceptable and at National Lead Service we know what you are referring to with you use either term. I've been in the online lead generation industry for over 11 years now. Up until about two or three years ago vintage leads really didn't exist nor have a marketplace.
The implosion of the mortgage industry not only declined the amount of consumers refinancing or purchasing a loan but also the amount of lenders to finance the requests. Marketing budgets were instantly slashed, employees laid off and doors shut. We lost roughly 70% of our mortgage centric customers within the last quarter of 2007. Brokers/Lenders couldn't afford real time leads at $15-$20 per lead for a semi-exclusive chance to do business any longer.
Cost Per Funded Loans (CPFL) used to matter little to many of the loose high flying loan shops. The ones that it did matter to figured out a way to make this trouble marketplace work for them. National Lead Service started receiving orders for 30-90 day old Internet leads that brokers were having jr. sales officers call on to regain interest from the consumer for a refinance. Brokers were figuring out how to use dialing solutions along with higher quantity vintage internet mortgage leads at a fraction of the marketing cost or exposure.
What we've discussed and learned with our brokers is a few things.
1. Depending on the sales pitch there was a need for 2 real product categories, 3-7 day old leads and 30-90 day old leads.
2. Vintage lead customers were more receptive to take a phone call a week to 90 days later as the phone had stopped non-stop ringing from the initial 72 hours after real time submission.
3. Many of the vintage customers that ended up closing loans with one of our clients had been promised something prior and the loan officer failed to deliver on the offer.
Primarily we saw an influx in our vintage mortgage lead orders. Today we now supply vintage leads in all 4 of our major product lines: mortgage refinance leads, credit repair leads, debt leads and loan modification leads.
If you have any questions about a dialing solution or vintage internet leads please feel free to contact us at 888-267-2791 or visit us at www.nationalleadservice.com.
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National Lead Service Blog
The purchase of leads for mortgage loan officers is a good idea if you wish to accelerate your loan business in today's market. Long gone are the days when brokers could make a decent profit from their loan officers referral based business. Brokers would be well served by cutting a piece of their marketing lead budget to include Internet mortgage leads.
Our mortgage leads are generated for loans of $100,000 or more and debt of more than $10,000. You can set these amounts to reflect different criteria by working with our trained marketing staff.
Price per lead varies on daily lead order volume, filter selects and payment terms. Typically discounts are available for larger orders. You can also qualify for a discount if you want to purchase vintage internet mortgage leads in minimum amounts of 1,000 per batch.
The first step toward beginning your campaign is to sign up. It's free to sign up and create your account. You can sign up by calling National Lead Service at 888-267-2791 or sign up on our web page at Contact Us. If you'd like more information first, you can call and talk to one of our specialists for clarification or email us with your questions.
You'll be assigned a marketing manager to help you set up your campaign. You will have help throughout the process. Our campaigns need to be arranged for your specifications and you'll have control over your own situation unless you need assistance.
Your marketing manager will help to optimize your campaign by gathering information about your business needs. You may be asked for licensing information, criteria for loans you are pursuing, the preferred and licensed states, etc.
The second step will be to pick your lead category and other criteria. This is where you can fund your account if you wish to do so at this time. This will expedite the process. It's up to you if you'd like to wait. Your filters will be set at this time to streamline the campaign to your specific needs. Choose the number of leads you want to purchase and how many at one time.
Our recommendation for lead numbers is to give five leads to a loan officer per day. This will give you a healthy line of leads always in the loan pipeline at one time.
Verification of your account and the transaction will take place in this, the third step. You will receive an email from National Lead Service that will give you an ID for your campaign. Fill out the verification form and return it to us. Send us a copy of your driver's license and a copy of your credit card used for the purchase. Black out the number on the credit card except for the last four numbers for security purposes. Be sure to sign the application form and send it back to us by using our FAX number. If you'd rather email it you can create it in a PDF file and email it back to us.
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National Lead Service Blog
Lately our mortgage clients have been having a tremendous amount of success with aged internet mortgage leads. I recently took a call from a website inquiry about 1 to 2 year old leads. The question was asked to me "how old is too old?"
I think that really depends on a few factors:
- Where did the leads originate from and how many times prior have they been sold?
- How are you now remarketing to these consumers?
- What types of technologies you are using to call on the actual leads.
Finding a quality source for any type of data is crucial to the success of a campaign. As a rule of thumb we typically don't like to sell our aged Internet leads more than twice. We offer two aged lead categories of 3-7 day old and 30 to 90 day old. Make sure before you purchase a large amount of leads you start with a small purchase. Try out at least 100 to establish overall quality and contact rates. If a provider can provide you with 100 quality aged Internet leads they will most likely be able to fill higher volume orders without jeopordizing the quality.
How are you re-marketing to the consumer once you have them on the line? If you treat these type of consumers like a normal sales call chances are the leads are not going to convert. We've experienced and receive feedback indicating that approaching these type consumers from a customer service follow up approach has lended to a more receptive consumer. Remember you are looking for the diamond in the rough and the chances these consumers were roughed up prior is pretty good.
In today's market, guidelines are tight and getting approved is very difficult and/or showing you have enough income to qualify proves to be the delta. Chances are you will run into individuals who were previously promised a certain program/rate and their sales person couldn't deliver. Using this approach might lend to some repressed anger being spewed out by the consumer but ultimately you weren't the party responsible for their initial let down. Once you get past this potential hurdle or any hurdle there is a better chance the consumer will be more receptive to what you have to offer. A couple other questions I like to ask are "Were you followed up with on 'said date' in a timely fashion?" or "Has your status changed since the date of original submission?"
If your sales people are manually dialing and not utilizing today's great CRM/Dialing solutions they are wasting valuable time. There are several easy to use CRM solutions that integrate directly into dialing solutions. We have one provided by the technology provider called PhoneBurner. National Lead Dialer can integrate into any CRM solution improving productivity up to 300%. Save your sales peoples fingers, patience and tenure by empowering them with tools that help make them successful.
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National Lead Service Blog
Consider the time spent in servicing your existing clients and referral business. What happens when business is so slow and there are no more referrals or not enough to sustain a profitable business model? Follow up is costly time spent but when business is slow it is necessary to think outside the box.
Finding a good source for quality internet debt settlement leads will save you time and money. Since all potential customers are at different levels of the debt settlement process you'll want to know what stage they are in. My partner and I have provided free training to our clients since National Lead Service was started in 2004. We offer training through web conference, telephone training or onsite training locally in Southern California.
Understanding the debt customers' path to their initial application helps to better equip a salesperson to better service that customer. Some consumers go online mainly for research purposes and find themselves submitting one or two applications to receive debt settlement help. Generating this type of consumer interest is a very specialized field. When you realize that you must spend good time and money in your follow up communication process, you'll be glad to know that you can count on National Lead Service to execute the initial screening for you.
Screening the opportunities from the bad leads is only one step in servicing debt customers. Fast follow up time is another key to success working with these type of leads. To this day I am still amazed when I submit an inquiry for a service how long it takes people to follow up. It is also a good indication of the type of service you might receive from the clients purchasing the leads from the provider. Auto dealerships are still the worst in regards to follow up of Internet leads in my opinion.
Email follow up is another way to have real time interaction with the debt customer that just completed their online application. There are a lot of best in market CRM software available to download in seconds. All of these software offer tremendous tools to follow up and to continually follow up with your customers. Feel free to contact one of our representatives at National Lead Service, we offer some of the best in class CRM solutions. We currently have clients with direct posts posting from our proprietary lead management software to many of the top CRM providers.
When are the leads dispositioned? I typically like to make a target of around 60-70% dispositioned rates. If you purchase a 100 leads you should have an answer for what at least 60% of those people intend to do if anything. Remember to take disconnects, bad #'s, no longer living there out of your database and/or flag them in your database. If the customer was never contacted and you run a 30 day later offer to everyone you want to make sure you exclude only the removed/flagged customers. We typically refer to these opportunities as aged debt leads. Just because you couldn't contact 30-40% of the leads initially doesn't mean they aren't in the market for the services they originally went online to shop for.
Those who are used to communicating via the Internet might actually prefer communication online only. Some debt customers are afraid to find out how bad it really is and talking to someone on the telephone might just be a little too personal for them at this stage in the process. Know your customers.
If you are interested in good follow up practices and are indeed diligent you can see a very good return on your investment of time and money. Follow the advice of our expert marketing staff and you should see an increase in business. That's always a good thing. Isn't that the point of being in business in the first place? Make a profit and see a good return on investment.
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National Lead Service Blog
Internet prospects are one of the factors that drive your marketing and sales business. Without prospects, you'd be sitting in your office waiting for someone to ring you on the telephone and/or walk in. It's obvious that you must market your products to draw out interested parties. The more qualified the prospect is the better chance you have of fulfilling his requests.
An effective Internet marketing campaign is one that collects Internet leads that are in the right time frame of interest. Timely follow up is essential if you are calling on only real time Internet leads. For instance, when a couple is looking for a home and needs to prequalify they will be looking at mortgage loan options before they actually present an offer to purchase a home. If you’re a company that is calling on National Lead Service leads and that consumer applies, it is necessary to contact them at that time to better your chances to close the sale.
Another example, a family is struggling to make ends meet and really has let their bills get out of control. They are paying more in interest each month than they are in principal balance reduction. They need help but don't want to walk away from their home or file bankruptcy. They go online to find out what other solutions are available to handle their debt problems. They find that applying online at a site like eQuotegrabber will help them solidify a quality debt settlement company to help navigate them through their current situation. This type of customer you'll want to approach them when they are searching the internet for solutions to their problems. Another winning situation there.
A person with a credit card addiction may need to be bailed out to get finances back in control. A debt consolidation could be the right course of action for this consumer. One of our clients could be the one to help this consumer with their troubles. Without the knowledge that your company exists, however, you can't help. You have no sale. That is when National Lead Service hooks our hand raising consumers up with our clients that can fulfill their requests.
Let us assist you with your online marketing efforts. We can provide you with a steady stream of Internet leads to approach. No matter what your marketing budget is, we'll do the searching out of the potential clients for you. You will simply receive the leads from us that match your criteria only. This will allow you to better assess their situations and offering solutions to their needs.
There is no minimum order but we strongly suggest you purchase 100 leads as the minimum order to receive a large enough sample to judge the quality. You can choose which to actively interact with and follow up with. The obvious goal for most loan officers is to originate a new loan every day. When you use quality leads your efforts will be more easily turned into a sale. That will give you a very good and quick return on your dollar spent marketing.
Most average consumers have no idea how the Internet world works. They are generally confused and sometimes overwhelmed by all the information they are bombed with when searching the Internet for information. Competition among loan origination officers and debt settlement companies offers are fierce. You'll need to capture the attention of the potential consumer client and make the process as painless and clear as possible. Being the first to contact the customer and sticking to a process will get you the sales you desire.
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National Lead Service Blog
Aged Internet mortgage leads
are essential to your business but any leads are only as good as the source it came from. Aged leads can be tested for free or at a very inexpensive price point. Typically these leads may not help your business. In fact, they could create a waste of your precious time. The illusion that you have leads to work with can indeed be inefficient unless those leads are guality mortgage leads.
Generally speaking, quality mortgage leads are those that you need to pay the higher price point for and are these lead types are neccessy as part of your marketing budget. Good leads will make your percentage of sales rise to a level that you'll be pleased with. Your agents will enjoy coming to work as they'll know that they are not wasting their time with marginal or dead leads. Those free leads are available to everyone and because they cost nothing they can be given out over and over until the lead has been so saturated with approaches that you hardly stand a chance. You will occasionally be successful but that's not good enough to sustain a high level of productivity that will grow your business.
National Lead Service leads are not sold more than 3 times at the time of the consumers initial application completion. The consumer has approached us for information and is anxious to have someone contact them. We believe in "think small, get it all" instead of "think big, be a pig." While we could make more money for a short period of time and eat like a pig we wouldn't be able to sustain repeat business for very long. We then only sell a lead 30-90 days later one more time as an aged Internet mortgage lead which brokers
typically purchase in bulk and load into dialing solutions.
The key to working these leads into a sale is to work them thoroughly and efficiently. Be persistent. Don't give up after a few days like most loan origination officers do. Keep up your communications with them. These are all, after all, people who have asked us to either answer their questions or help them to find an appropriate loan for them. Many VOIP based dialing solutions come equipped with a web-based CRM solution. What the empowers the consumer with is the knowledge to know when your lead file has been dispositioned. A successful file will yield about 60-70% dispositioned results. That means that whether or not the consumer you are trying to reach is interested you at least have an answer to check within the CRM to either work that lead further or throw it out of the dialing solution. When you've hit the 60-70% mark it is time to purchase more aged internet mortgage leads to throw into the dialer and do it all over again.
Those leads that fill out forms on one of our many websites are interested enough to actually take that step. This is a good sign that they are ready to talk to you. These leads do cost more, but they are usually more lucrative in terms of success.
Would you be willing to pay for a loan lead
that will be more likely to turn into a sale? The bottom line is your percentage. The relationship between the number of clients approached and the cost of approaching that lead and the number of them that turn into positive sales is the number to look at.
Persistence is your best friend with the leads we provide to you. All future clients are at varying levels of interest and some are looking to the future.
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